Growing Your Market

Growth is a virtuous circle

A good market attracts more shoppers, which attracts more vendors, which attracts more shoppers. Growing a market is largely about starting and sustaining that virtuous circle of vendors and customers reinforcing each other.

Keep vendors thriving

Vendors are the foundation, so a growing market keeps its vendors selling well. When vendors succeed, they stay, recommend the market, and draw the variety that pulls in more shoppers.

Build the shopper experience

Shoppers return to a market that is a good experience: full, varied, well run, and welcoming. Investing in that experience, rather than just adding stalls, is what turns a market into a destination.

Grow at a sustainable pace

Growth that outpaces your ability to run the market well backfires, as quality slips and vendors and shoppers drift away. Growing steadily, keeping the market well run at each size, is what makes the growth last.